Computationally Revealing Network Effects: Applications to Product Diffusion & Political Polarization


The emergence of computational social science presents unique opportunities for us to tackle theoretical and real-world problems that have long been difficult to address by traditional methods. In this seminar, Prof. Lee will talk about how large-scale mobile networks, online field experiments, and agent-based modeling can be leveraged to better understand the peer influence and diffusion processes in social networks, with applications to two substantive domains:


(1) Complex contagions in product diffusion

(2) Political polarisation: “Echo chamber”


Professor Jaemin Lee
Department of Sociology 
The Chinese University of Hong Kong

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