The emergence of computational social science presents unique opportunities for us to tackle theoretical and real-world problems that have long been difficult to address by traditional methods. In this seminar, Prof. Lee will talk about how large-scale mobile networks, online field experiments, and agent-based modeling can be leveraged to better understand the peer influence and diffusion processes in social networks, with applications to two substantive domains:

(1) Complex contagions in product diffusion

(2) Political polarisation: “Echo chamber”