Events and Highlights

Scarcity and human preference: A multi-methods investigation

Abstract:

In this talk, I study the effect of resource scarcity on people’s motivations to acquire resource and avoid waste. These motivations further interact to impact people prosocial tendencies and taste preferences. I use the combination of lab experiment, field experiment, survey and secondary data to test the proposed framework.

 

 

Speaker:

Professor Dai Xianchi
Department of Marketing
The Chinese University of Hong Kong

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